How to source expert interviews
In Episode 213 of Unleashed, I share tips on how to source expert interviews for your projects, both through expert networks as well as how to find them yourself. (Here’s a transcript for those who prefer to read rather than listen.)
The episode includes tips on:
- Using an Upwork researcher to create the target list for outreach
- How to reach out and make the interview request on LinkedIn
- How much to pay an expert
- Benchmarks for response rate you should expect
- Pros and cons of recording the interview
- Suggested design of interviewee tracking sheet (Download a template here.)
Generally, it is more economical to source expert interviews yourself rather than using an expert network.
TAGS: Digital Innovation
