How to set consulting fees

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A listener of Unleashed asked for advice on how to set fees, and I shared my thoughts in Episode 174. I’ve added that episode to Unleashed Essentials.

In this episode I refer to, and strongly recommend, Chapter 22 of The Irresistible Consultant’s Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom, by David A. Fields.

Novelist and Umbrex member Tim DeRoche emailed me two reactions to the episode:

“First, I try to set my rate so that I *lose* maybe 10-20% of potential projects because the client says I’m too expensive.  That tells me I’m at the outer edge of what the market will bear for someone like me.

Second, I will often discount for smaller companies.  They usually have smaller budgets and lower expectations.  But I enjoy working with smaller organizations, so it’s partly related to your idea of the Fun Discount.”