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In this article, David A. Fields helps you hone your focus and remember why you’re doing what you do. 

Who is the one person your consulting firm needs to serve?

Long-time readers (and even short time readers) know that consulting Rule #1 is…

Consulting isn’t about YOU, it’s about THEM—your prospects and clients.

However, while your consulting firm needs to attract and create value for your clients, it doesn’t serve them. The person your consulting firm needs to serve is…

Your pastry chef. You!

Because, while the act of consulting—winning engagements, creating value—is about THEM, the business is meant to support you and your dreams.

Too many consulting firm leaders are servants of their firm rather than the other way around.

What was your reason for starting (or joining) your firm? You lead a consulting firm because…?

What is your Why?

(If your consulting firm is owned or led by multiple people, it’s essential to understand how your firm serves each of you, and to reconcile divergent purposes.)

Many consultants don’t have a strong Why. They fell into consulting backwards because they were out of a job or received an opportunity to moonlight. Their starting Why was to cover their living expenses.

Even consulting firm leaders who started their practice with a strong Why can lose sight of it amidst the pervasive pressure to grow for growth’s sake.

It can be difficult to hold onto your purpose in the face of “gurus” who speak disparagingly about lifestyle businesses.

To help remind you of your Why, my team and I assembled a couple of dozen ways that our clients’ firms serve them.

 

Key points include:

• Solve interesting problems
• Make an impact
• Grow and learn

Read the full article, THE ONE PERSON YOUR CONSULTING FIRM NEEDS TO SERVE (IT’S NOT WHO YOU THINK), on DavidAFields.com.