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Robyn M. Bolton provides key tips that you can take to motivate corporate executives into action. 

Things we know we should do because they’re good for us:

Eat 5 servings of fruits and vegetables each day

Floss twice a day

Get 10,000 steps a day

Buy insurance

Consistently invest in innovation

Let’s be honest, the above list could also be titled, “Things we know we should do but don’t.”

Why?  Why do we choose not to do things that years of research prove are good for us and for which solutions are readily available?

Because they’re inconvenient, uncomfortable, expensive, and, most of all, because we have not yet been burned by not doing them.

Experience is a better motivator of change and driver of behavior than knowledge. We don’t floss until we’ve had one (or more) painful and bloody dentist appointments.  We don’t buy insurance until we have to deal with a break-in.  We don’t invest in innovation until we’re desperate for revenue, profit, or growth.

The good news is that, at least when it comes to innovation, we don’t have to wait to be desperate or to get burned before we do what we know we should.  We can create experiences that motivate change.

Key points include:

• Borrowing relevant experiences
• Creating experiences of success
• Immersing everyone in the experience

Read the full article, How to Get Corporate Executives to Walk Their Innovation Talk, on the MileZero website.