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Are you failing to attract the talent you want at your company? Paul Millerd takes some time to analyze what does and doesn’t work on a company career page with examples taken from a review of 100 sites.

Why Stripe has the only good career page on the internet (okay maybe Costco too)

January 30th, 2021: Greetings from Taipei. It’s day 9 of our quarantine here in Taiwan. We were lucky enough to stay in Angie’s parents apartment so we’ve been able to walk in and out of different rooms to keep us occupied. Thank you to Arvind and Peter for becoming paid supporters of the newsletter and greetings to the 75 new subscribers, hitting the 3,500 subscriber mark.

This week’s picture features Angie’s rock painting creations, a hobby she picked up only a few months ago. Crazy!

#1 Stripe seems to be the only company that has put effort into their career page

This week I went through more than 100 career pages. It started because I have been writing about how our expectations of work have changed dramatically since I graduated in 2007. When I graduated careers pages were simply a listing of jobs available.

However, somewhere in the last 15 years things started to change. Companies started to market working at their companies and use language like “find your calling” or “do the most important work of your life.” AirBnB’s page tells people that they can “life their best life” at AirBnB.

This is a big shift and has led to a vicious cycle of increasing expectations and bolder language around what the company claims to offer. This is great except I’m not sure that most companies can guarantee that people will live their best life or do the most meaningful work of their careers. Most jobs, well, just aren’t all that exciting.

Someone suggested I walk through the Stripe site and explain why there site is so good. Here are five things they do:

Key points include:

• Authenticity
• User experience
• Effective communication

Read the full article, The Career Page Crisis | #126, on Boundless.com.