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Diana Dosik shares a Ted Talk where she explains why we need to treat our employees as thoughtfully as our customers.

Today’s companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of that same energy at understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal and imaginatively innovating workforce? Using her experiences of turning the tables on customer research and experience onto employees, she demonstrates how this helps create smarter and better companies.

Download the video, Why we need to treat our employees as thoughtfully as our customers, fromTed.com.