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Susan Meier shares a recent interview where she explains the importance of humanizing your brand, and steps you can take to make sure your branding reflects your values.

Creativity and strategy: Two words that seem vastly different but oftentimes go hand in hand.

Right and left brains must balance in the world of branding, leveraging intuition and data. And when you have the right branding strategy,  you’ll attract your ideal audience, and build their trust in your company.

So how do you keep your branding authentic to you, while also being relevant to your audience?

Listen to Wings today to learn about one inspiring entrepreneur who is on a mission to dispel the myth that creativity and strategy are at odds to help business leaders electrify their work and amplify their impact.

Key points include:

• What it means to “humanize your brand”
• What a brand promise really means to your customers
• Common mistakes people make with their branding strategy

Listen to the full podcast, How to Stay True to Yourself And Be Relevant to Your Customers, on the Wings podcast.