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From Luca Ottinetti’s company, a blog post that explains why business managers should rely on the industry cost curve to guide their actions and find out how supply and demand is impacting profits.

Market forces affect the equilibrium between supply and demand all the time. For instance, a typical situation of rising production costs drives excess capacity in the market and a shift in the supply curve. Another scenario of a drop in market demand causes a reduction in the equilibrium price and quantity of that good. In both cases, supply will exceed demand, a condition that can exert considerable pressure on profit margins and, in some case, drive companies out of the market. What can managers do?

Points covered include:

-What does the industry cost curve look like?

-Addressing the problem

Read the full article, How Are Supply and Demand Impacting Your Profits?, on the Great Prairie Group website.