How to Build Subscription Revenue

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Robbie Kellman Baxter shares expert tips on how to build revenue through a subscription business model. 

I’ve been noticing something funny recently.

As I make my rounds being interviewed by podcasters, influencers and subject matter experts, the conversations turn from ‘advice for listeners’ to ‘advice for the host.’

In other words, these solopreneurs, subject matter experts, and social media celebrities are trying to figure out how to build a viable, profitable business around their own community and expertise. They’re not just trying to provide useful information to their audiences–they’re struggling with their own revenue model.

Don’t underestimate the power of the “forever transaction” for small businesses.

Subscriptions can be a powerful tool for virtually any organizations–public, private, big, small, venture-backed, family-owned, non-profit, old, emerging, and across all industries. It can be a particularly effective tool for the smallest businesses.

This week, I presented my work to several hundred small business owners through BNI Global, and was inundated with questions. They wanted to know how to apply the principles to their accounting firms, restaurants, car washes, real-estate businesses and solo-consultancies.

Membership models and subscription pricing work great for most small businesses, subject matter experts and even celebrity influencers.

 

Included in this article:

 

  • Identifying  the value
  • Segmenting the audience
  • The ROI of Free and Freemium

 

Read the full article, How Influencers, Subject Matter Experts and Small Business Owners Can Build Subscription Revenue on LinkedIn.