How to Build a Strategic Story

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Gaelle Lamotte was recently interviewed for the Telegraph’s Business Reporter on bridging the gap between business strategy and achieving the best results. 

Strategies often fail because there is a lack of a robust, compelling strategic story that hangs off them, there’s a failure of coordination between units and functions, often misalignment, and at the end of the day, there’s a lack of leadership agreement around a common shared purpose, around a common agenda. So as a result, you’ll find there’s a real gap in interpretation between a strategic plan and then ultimately what we get at the end, which is numbers and results.

 

Points discussed include:

  • Goal alignment
  • Snapshots of performance
  • Reaction to results
  • Discipline in execution

 

Listen to the full interview on Business Reporter, the Human Capital Series.