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In the digital age, Amanda Setili explains why every company — big or small – needs a platform strategy to connect with customers.

Today’s businesses now live or die based on how well they cultivate and connect those who they do business with. Just look at the seven most valuable companies in 2019—Apple, Microsoft, Alphabet (parent company of Google), Amazon, Facebook, Alibaba and Tencent. Each created their success by deliberately and aggressively building powerful platforms to connect customers, content providers, suppliers, and others to each other.

Amanda provides five detailed steps toto build a vibrant, self-reinforcing community that can propel your company’s success.

The five steps shared include:

Step 1: Take inventory.

Step 2: Attract and connect your ideal.

Step 3: Assure participants get value.

Step 4: Create physical or virtual engagement platforms.

Step 5: Listen, observe, enhance.

Read the full article, Why Every Company — Big or Small — Needs a Platform Strategy on Amanda Setili’s company website.