How the Pandemic has Promoted Proactive Behavior

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Barry Horwitz shares a post that explores how the pandemic has spurred accelerated decision-making and action-taking strategies in ecommerce. 

Maybe you’ve had a similar experience…

You call your doctor’s office for an appointment because the nagging pain in your foot, back, or some other body part, isn’t getting any better. They say, “Of course, how’s Tuesday at 10am?” The difference now, though, is that Tuesday’s appointment will be virtual — held via a secure video conferencing link.

Is it the same experience as going into the office? No. But, depending upon your particular ailment, it’s surprisingly effective, much more convenient, and less expensive for all concerned.

Interestingly, it took a worldwide pandemic for telehealth applications — long explored but little used — to increase from very limited to nearly 100% in some services.

This is just one example. Over the past six months, many long-evolving trends have suddenly accelerated. Indeed, McKinsey notes that we have accomplished ten years’ worth of ecommerce penetration growth in just three months.

Something else has accelerated in recent months: the pace of decision making within organizations. Apparel companies, seeing a sudden shift in the market, altered production from shirts to masks. Full-service restaurants that had never before offered takeout, were suddenly rolling out online ordering, delivery and curb-side pickup.

In industry after industry, things which would normally take months were being accomplished within weeks, or even days.

 

Key points in the post include:

  • Ecommerce penetration growth
  • Proctor and Gamble’s response to toilet paper shortage
  • How homegrown methodologies can hamper growth

 

Read the full article, The Pandemic’s (Positive) Impact on Urgency, on Horwitzandco.com.