How do other consultants market their practice?

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Michael Zipursky surveyed consultants on how they market their practice; you can check out the results here. I interviewed Michael on Episode 120 of Unleashed.

One stat: 41% said making outbound phone calls is the marketing activity they dislike the most.

(On Episode 170, David A. Fields shared his advice on how to make outbound calls.)

How do you market your practice?
What has worked?
What have you tried, but didn’t get any traction?