Gain 20/20 Insight into Your Marketing
James Black shares the third article in the series Seeing 20/20 in 2020. Each post shares steps to help brands and businesses improve their marketing strategies. This article focuses on marketing plans and capabilities.
To kick off the new year, I suggested “20 Questions to Help Your Brand or Business See 20/20 in 2020.” And what a year it has been already! No doubt, COVID-19 is leading many brands/businesses to revisit their marketing plans, but the logic here still applies. To help brands and businesses assess the state of the business and identify opportunities, I advocated taking a closer look at the topic of Customer Understanding (Part 1), and then turning attention to the Brand/Business Proposition and The Path to Purchase (Part 2). In this post (Part 3), I conclude the series by looking at Marketing Plans and Marketing Capabilities.
Points covered in this article include:
- Identifying objectives
- Evaluating tactics
- Success criteria
Read the full article, Seeing 20/20 in 2020: Part 3 – Marketing Plans and Capabilities, and access links to the series, on LinkedIn.
