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Five Keys to Product/Market Fit


Five Keys to Product/Market Fit


In this post, Mason Adair shares key points from an article on measuring product/market fit.

I’ve used this article about measuring Product / Market Fit with my B2B product teams quite a bit over the years and I think it still resonates. Some key points are:

1) The statistics prove it – premature scaling will kill your startup

2) Product market fit can be (almost) objectively measured

3) B2B product teams should expect to achieve fit in 18-24 months

4) Product / Market Fit isn’t permanent – you can lose it

5) Product / Market Fit isn’t guaranteed – 80% of SaaS startups never achieve fit

Read the post on LinkedIn.