David A. Fields shares a post that identifies the benefit of extending your reach and imagination to find partners and connections that can help your business grow.
Many of your consulting firm’s prospects are caught in the eddies of crisis and battling to stay afloat. While they appreciate your relationship-building calls, unfortunately, they’re too preoccupied to fully engage in deep conversations with you.
On the other hand, you know who’s in the same boat as your consulting firm and casting about for new ideas and connections?
Fly fishermen. Partners.
Plus, the right partner can contribute more to your consulting firm’s health over the long term than any one client.
A partner is any individual or firm that helps you with your consulting cycle (Winning Engagements and Profitably Creating Value), and/or whom you can help.**
The five categories (and examples) of partners are:
- IP Creators
- Value Extenders
Read the full article, 5 Partners Your Consulting Firm Should Call This Week, on David’s website.