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Susan Meier was recently interviewed on the Expert Insight Interview where she shared her expertise in brand strategy building.

The world is rapidly changing, and many things are being disrupted or reinvented. While various activities are paused at the moment, it’s the perfect time to reflect on your business and brand. It is the first step on the road to finding the right strategy and determining the place of your brand in that new environment. Reflect on every aspect of your business, from your team, products, and offers to its purpose, values, and uniqueness. Think about what your brand stands for and what you want it to stand for, so you can assess what kind of future you want.

This interview includes points on:

• Brand reflection
• Audience assessment
• Building brands with promise

Watch the full interview, How to Build a Brand with Promise, on the  SalesPop website.