Elevate Your Strategy to Delight Your Customers

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A Dark Sky experience led Kaihan Krippendorff to ruminate on how to disrupt your industry.

It’s 6:30 a.m. at the Dark Sky RV resort in Utah. I’m sitting out by the gas firepit and everyone else is asleep. The sun is rising, but it’s not one of those sudden appearances that I often see in the Northeast. Instead, the sky is wide open above the vast horizon, and it begins to change colors over the short desert vegetation and red rocks. The rising sun gives a far longer preview of its arrival. It’s bright enough to be nearly daylight now and yet the sun has still not officially peeked over the horizon.

Now, our family is not an obvious RV family. When I tell our friends how often we have journeyed across land in these houses on wheels, complete with nighttime BBQs after arriving late to the site and impromptu stops at unplanned points of interests, I’m often met with wide eyes and expressions of disbelief. But we continue to realize the value of forced family time in close quarters and pushing out of our comfort zone to explore unfamiliar territory.

The other day, we toured the tiny motel strip at Page, Arizona, a road lined with extremely compact motels made for construction workers while they were building a nearby dam half a century ago. Last year, we stopped by the graves of the Gypsy King and Queen in Mississippi.

But the issue has always been where to sleep when the sun went down. Our days of exploration and delightful surprise too often lead to evenings of predictability and frustration. You see, although the RV camping industry in the US is an important slice of the US economy, employing nearly 23,000 people with an average salary of US $30,628 per year, the experience of spending the night at an RV camp leaves much room for improvement.

Key points include:

  • Reform the strategy
  • Prioritize the pain points

  • Rethink each pain point

 

Read the full post, Disrupting Your Industry: Lessons From An Rv Park, on Kaihan.net.