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David A. Fields offers an encouraging post on how to manage your ego when clients don’t respond to your overtures.

With a sigh and subtle shake of your head, you send one more outreach email to Pippi Burntkernels, the co-founder and COO of Plumper Popcorn, Inc. A few months ago, you and Pip had a great conversation about their operations, and you gave some advice on effectively instituting a better butter beater process.

You know that if you and Pip keep talking, there’s a consulting project at Plumper for your consulting firm.

But she doesn’t return your phone calls, nor has she responded to any of your emails. What’s going on?

Read the full article, How To Overcome Your Consulting Prospects’ Fear (So They’ll Call You Back), on David’s consulting website.