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Create content to build your business


Create content to build your business


Josh Spector (website) publishes one of my favorite newsletters, For The Interested (25,000 subscribers), which features ideas to help creators produce, promote, and profit from their creations.

I’ve been reading every issue for over a year, so it was a lot of fun to have Josh as a guest on Episode 459 of Unleashed.

This episode is particularly valuable for anyone who is thinking about creating some kind of regular content with the goal of business development.

Key takeaway that shifted my thinking:

When designing the content for a newsletter, you don’t need to focus on the insights you have to offer (which is what most consultant newsletters do.)

Instead, think about what would actually be valuable to the audience you want to target.

For example, if your practice focuses on a particular industry niche, you could send out a short, weekly newsletter with links to five news articles and a 1-2 sentence summary of why each article is relevant.

That could be more useful to your audience, more likely to get shared, and easier to create than an essay with insights from a project you just completed.

If you’d like help developing a content plan, consider reaching out to Josh. A 90-minute “Creator Clarity Consulting” call is one service he offers. Email: