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Tineke Keesmaat blows the cover of a common change management myth. 

Imagine this scenario. Ambitious leader. Countless dollars and hours invested into creating an exciting new strategy. Lots of team members to rally. An awesome launch. And then, wait for it, nothing. Ok, maybe not nothing, but definitely not knock-your-socks off success. Yet another case study to support the research that only about 30% of leaders feel they achieve all their transformation goals.

The excuse: we didn’t invest enough in change management. Again. Or better yet, our “change management team” just didn’t do a good job.

It’s time for leaders to face the hard truth: this mythical “change management” unicorn that will make all of their strategic dreams come true simply does not exist.

In a time of new technology, ever-increasing customer expectations, evolving employee motivators and work habits, change just is. It’s no longer episodic. It’s no longer something that can be scoped, put on a multi-year project plan and then managed. It’s the day-to-day. And, it’s every leaders’ responsibility.

So, how do we rethink change management?

Key points include:

• Inspire leaders around a clear strategy
• Isolated change management team
• Making change part of your DNA

Read the full article, Newsflash: Mythical Change Management Unicorn Doesn’t Exist!, on LinkedIn.