Business Growth by Doing Good

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Caroline Taich shares the second installment of a two-part series on social sector partnerships. 

In a recent blog post I began exploring the question of how to take social sector partnerships from good to great.  We looked at data showing that employers can increase their investment in environmental, social, and governance sustainability.

I now explore the role of non-profits.  By adapting planning, messaging, and reporting with employers, I believe non-profits can achieve greater outcomes.  This hypothesis stems from my own experience across 20 years of consulting with dozens of employers, non-profits, and government offices.  I increasingly see non-profits articulate their value proposition on their terms and share it in search of new or renewed funding sources – but they are often overlooked by employers, who don’t see the direct connection to their own objectives.

We can do better.  Non-profits and employers need to see themselves as partners, working together to make progress on the issues that matter to both.  Here are a few practices that I am working on:

Understand your purpose. Increasingly, as part of the strategic planning that I facilitate, I help leadership teams align on their Purpose. Clarity of purpose helps you communicate the difference you make in a deeper and more meaningful way.

 

Read the full article, How Can We Take Social Sector Partnerships from Good to Great? (part 2), on KirtlandConsulting.com.