Brands Are People Too!

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In this podcast, Susan Meier shares the story of her interesting journey and her strategic approach to brand alignment.

I think what’s a great thing about a liberal arts education is that perspective of try everything, see as much as you can, and then make connections between those things.  And so, I’m very much a product of that, as you pointed out, I kind of live in these two seemingly very disparate realms, but for me, in my world and my thinking, they’re actually a lot, so much crossover and they’re very related. And the ways of thinking, and even some of the tools that I use when I’m making art are very similar to when I’m leading teams through a business process. And so on the face of that it may seem very strange, but if you think about it in the context of that liberal arts perspective, it actually makes a lot of sense. 

…I guess I’m sort of hardwired in a way, which is always to be toggling back and forth between, you know, the big picture and the details; between seeing possibility, and dreaming, and imagining things, and then being very, very practical and logical. 

And so, if you look at my artwork, there’s a lot of mathematical relationships between shapes, there’s like a lot of precision, but then there’s also a lot of fluidity and looseness and unexpected elements. And I would say exactly the same things about the way I lead a project. 

 

Key points include:

  • Customer research
  • Product innovation and packaging design 
  • Working with some of the world’s leading corporations

 

Listen to the full podcast, Brands Are People Too, on the Leading From the Front podcast.