Branding Broken Down
Susan Meier was recently interviewed on the Change Creator podcast on the fundamentals of building a brand.
In her nine years of helping companies build their brand identity, Susan has always set aside a portion of her portfolio for these smaller projects despite them being less lucrative for her. The payoff? They inspire her and she learns a lot from them. She enjoys contributing to entrepreneurs who are just starting out. That aha moment when the small, independent professional who has come to her for help realizes what their true identity is, who their audience is, and how they empathetically connect with them is something Susan finds truly rewarding. She refers to these elements as the three pieces of branding.
In this interview, Susan discusses:
- Discovering and leveraging uniqueness
- The pitfalls of social media
- Advice for early stage entrepreneurs
Listen to the full interview, Electrifying Your Brand Strategy to Amplify Your Impact, on the Change Creator’s website.