Brand Thinking for Growth Post COVID-19
Susan Meier was recently interviewed on The Growth Zone where she shared her expertise on good branding strategies and how to upscale brand visibility.
Brands of all kinds are seeing a huge need to rethink and reinvent in the new context we’re faced with. The game has changed, but the basic rules remain the same.
I encourage people to step back from that (social media), before you build your platform and presence, you need to think about who you are and what’s going to be really interesting and meaningful for the customers you serve. So I encourage my clients and those entrepreneurs and small businesses that I advise to start thinking about themselves. So often, myself included, we start with the products or service is, we know what it is we have to offer, but around lies three different things, the way that I see it: who you are as an individual and what you bring to the table, what is that DNA, what are your core values, dig into your specific identity so that you discover the origin story before you dive into your products and services. That’s going to start the process of understanding what really makes you different.
Points discussed include:
- The myths about creativity that hold us back
- What makes a good branding strategy?
- How can the creative part of branding stay on track?
- What are Susan’s tips to scaling one’s brand visibility?
Listen to the podcast, What makes a good branding strategy?, on The Growth Zone.