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In response to the recent news on how many brands approached this year’s Super Bowl ads, Jennifer Hartz shares an article that highlights corporate responsibility in action.  

Two stalwart Super Bowl brands and commercial rivals are skipping 2021 game ads.

On February 2nd, amidst a global pandemic and national division, millions will watch Super Bowl LV! The 2020 vs 2019 Champions, Kansas City Chiefs vs Tom Brady…. I mean the Tampa Bay Buccaneers…. will face off with the NFL’s first home field advantage final game.  The Super Bowl is frequently the most watched American TV broadcast of the year.

What’s the broad and enduring appeal of the Super Bowl?

For many, especially the younger generations, with ever-shrinking attention spans, football is now likely the nation’s pastime.  Average, baseball games last 3 hours and contain 18 minutes of action. Average football games last 3 hours and 15 minutes with 11 minutes of actual sporting.  So why do millions eschew the MLB and flock to the Super Bowl in person or on television or via streaming? It’s what nonprofits call “wrap-around services.” Someone in need may ask for food, but good organizations work to help them with job training, childcare, affordable housing, clothing.

Super Bowl commercials were memes before memes were trendy.

For the biggest spectacle in US sports, that means pre-game shows, team merch, player bios, coaches, and refs, instant replays, slo-mo, music, cheerleaders, celebrities, post-game analysis, and usually intriguing …. COMMERCIALS!

Key points include:

• Brands joining the bandwagon
• The broad and enduring appeal of the Super Bowl
• What’s different about Super Bowl 55

Read the full article, Big Brands Redirect Super Bowl Ad Budgets to Accelerate COVID Recovery, on CorporateHartz.com.