“As You Wish” Innovation 

Blog

 

Robyn Bolton draws innovation inspiration from the Princess Bride to illustrate how the innovator embarks on a hero’s journey within a corporate setting.  

A few weeks ago, I wrote a post using quotes from “Moneyball” (the movie, not the book) to describe the experience of trying to innovate within a corporate setting.

It was great fun to write, I received tons of feedback, and had many fascinating conversations (plus a fact check on the year the Red Sox broke the Curse of the Bambino), so I started searching for other movies that inadvertently but accurately describe the journey of corporate innovators.

The Princess Bride

If you have not seen The Princess Bride, stop reading and immediately go watch it.  Seriously, there is nothing more important for you to do right now than to crawl out from the cultural rock you’ve been under since 1987 and watch this movie.

If you’re reading this, you’ve clearly watched the movie and know that it is packed with life lessons and quotable quotes.  It also captures the reality of innovation within the walls of large companies

The Beginning

“You keep using that word.  I don’t think it means what you think it means.” – Inigo Montoya

A company’s focus on Innovation usually begins the moment a senior executive, usually the CEO, declares it to be a key strategic priority and promises Wall Street analysts that significant investments will be made.

It then trickles down to business units and functions, with each subsequent layer told to “be more innovative” and “come up with more innovation.”

Then, one day, the responsibility for innovation lands in someone’s lap and stays there.  To be honest, it’s usually an exciting day for the person because they’ve been asking questions, suggesting ideas, and pushing for innovation for a long time, and now the powers that be have permitted them to do something about it.  They may even have been given a title and budget specific for innovation.”

But “innovation” was never defined.

The CEO may think it is an entirely new business, something flashy and new that rivals anything coming out of Silicon Valley.

 

Key points include:

  • Defining the expectations of innovation
  • Supporters and champions
  • Courageous innovators

Read the full article, What “The Princess Bride” Teaches About the Corporate Innovation Experience, on milezero.io.