Blog

In this article for WorkMarket, Diane Mulcahy explains why gig workers may provide the solution you need to adapt to the current pandemic and changing business environment.

The world, the economic environment, and the demands placed on your company are all changing in unexpected ways. The difference between succeeding or failing to manage through a crisis can depend on your ability to add staff to critical functions, and access the exact skills and experience needed to respond to a changed business environment.

Gig workers can help your company weather this crisis by providing flexibility and resilience to your workforce. Maybe you need a skilled writer, blogger or technician to move a project forward or be “on the ground” in a specific geographic market. By using independent workers, you can respond to changing demands for specific skills, experience, or expertise, when and where you need them.

Independent workers bring other benefits to companies: they can increase the productivity of the workforce and support a high-performance culture. Companies that embrace the Gig Economy – made up of consultants, independent contractors, freelancers, and on-demand workers – will have a competitive advantage, in both good times and bad, over companies that don’t.

Points covered in this article include:

• Accessing talent
• Increasing productivity
• Supporting a high-performance culture

Read the full article, How Gig Workers Can Help Your Company Weather the Storm, on the WorkMarket website.