An Amazon Prime Day Recap

Blog

Chris Moe and Jonathan Willbanks share the results of this year’s Amazon Prime Day.

Hi Everyone,

It’s us again with a mid-year Amazon update – hope you’re having a great summer!

2021 has been an interesting year on Amazon. Supply chain challenges have remained front and center, just like 2020, and this year at times has felt soft versus some of the pandemic highs. That said, with the exception of March and April, most of our clients are seeing strong PoP growth for the months in 2021.

We continue to grow as an organization along with Amazon’s rapidly expanding CPG market. We’re particularly excited to be supporting multiple brands in Fresh and Whole Foods, as Amazon enters the world of same-day and temp-controlled grocery delivery. We’ve also built a knowledge function which helps us consolidate and share some of the best insights from our work. We’ll be sharing these more often in our newsletters and other channels, including our Slack channel.

We’re always looking to partner with great brands looking to make a strong play in eCommerce. Thanks for your support and introductions to brands that you work with.

Looking forward to seeing you in person at some conferences this fall!

PRIME DAY RESULTS 

ROI on Prime Day deals seen in week following: In the week after Prime Day, our brands who ran any type of Prime Deal saw a 36% sales lift and a 77% session lift (traffic), compared to averages of their last 6 weeks. This reflected an improvement by 25- 30% in Sales Rank. 

Prime Exclusive Discount Coupons (merchandised in baby blue) had the largest impact: 3- 5x average sales lift on the sales day, and 90% sales lift the week after Prime Day. This significantly outperformed normal coupons and lightning deals during Prime Day.

Key points include:

  • Flo Pos
  • Bids rising in response to privacy
  • Reply to reviews

Read the full article, 2021 Amazon Thoughts & Prime Day Recap, on GoCartograph.com.