Acting on Opportunities 



Amanda Setili was interviewed on the Quest for the Best podcast where she shared how to identify and act on opportunities in a fast-changing world for small business leaders.

I would have to say (I was inspired by) my fourth grade teacher Mrs. Tidwell. She grew up on a farm and she’d tell us stories about growing up on a farm and what it was like, and she had a great experiment that she ran with her kids every year, which was to take fertilized chicken eggs and put them in an incubator, and every few days we’d open one, just to see what the state of the growing chick was, and it was just a great example of, kind of running experiments, seeing for yourself, and just getting really immersed in the physical world of how things really work that really helped to foster my lifelong love of science and experimentation. 

…I thought, when I was in college, that I wanted to work in R&D because I thought that was where you’d get to invent things and find new theories and things like that, and so my first job was at Kimberly Clark in R&D, and it did not suit me at all. It was interesting that your interest as a kid doesn’t turn out to be the correct direction to go, so after I had worked in R&D for a year and a half or so, I was just kind of thinking, ‘this is just moving to slowly’ and I’m spending too much time thinking and writing, and I want something more immersive, and luckily at that time there was an opportunity available to work in a production facility, a mill, so I moved there, working in a small town, in a mill for Kimberly Clark, and I just loved it. It was everyday something happening, working with a small team to optimize operations and develop new products, and there was never a boring minute at all.


Key points covered in the interview include:

  • Agility as the ability to see what’s going on in the marketplace 
  • How marketplace changes create new opportunities 
  • Finding a way to create something good whatever changes


Listen to the full podcast, How to Take Advantage of Marketplace Opportunities, on