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Luiz Zorzella shares a survival guide to Clay Christensen’s opus, including impressions, recommendations, and thoughts on how business leaders can use his ideas to drive success, growth and transformation.

If you work with innovation and strategy and are responsible for the future of your business, you probably read Clayton Christensen’s 2 most famous opi: The Innovator’s Dilemma and Competing Against Luck (aka the “Jobs To Be Done” book). 

If you have not, do it and you will improve your chances of not going extinct.

Over the years, I had the chance to see some of the concepts described in these books applied in real-life situations.  Some of these applications were successful and rigorous and confirmed my admiration for the amount of impact compacted in such simple concepts.  

However, more often than not, I have seen the concepts, approaches, and terminology he formulated deformed, mutilated and distorted into grotesque parodies – both intentionally and unintentionally.

Content in this article includes:

• Competing against luck
• Agree on what is an useful insight
• Know thyself and avoid mirages
• Think 2 steps ahead
• Find the heart of darkness

Read the full article, Survival Guide to Clay Christensen’s Opus, on the Amquant website.