A Report on The American Mall

Blog

Carlos Castelan shares a report on the post-COVID impact on high-traffic malls.

Malls in the U.S. continue to experience closures in the wake of the pandemic and changing customer behavior.

The Background:

Walkthrough of “Mall of America” located in Bloomington, Minnesota

Goal to understand changing customer experience in leading malls and how stores are changing amidst the current landscape

Observations supplemented by insights from company websites and publicly available information

Key points include:

  • Mall vacancies and tenant turnover continues post-pandemic (even in high traffic malls like the Mall of America)

  • Design and look & feel are important to an elevated customer experience and brand perception

  • Niche retailers and DTC players are testing brick-and-mortar concepts to engage customers 

  • Continued focus on health and wellness – as well as offerings such as office space – are still being tested post-pandemic

Access the full report, Mall of America visit: Bloomington, on NavioGroup.com.