A New and Improved Customer Journey Map

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A New and Improved Customer Journey Map

Camille Estimé shares a post on how to improve the customer journey map.

🚨 Customer Journey Maps are tricky…

1️⃣ Producing a customer journey map requires hands-on, cross-functional collaboration to distill an enormous amount of information into a single doc.

2️⃣ Customer journey maps’ high information-density can be overwhelming, and folks who weren’t involved in creating them find them confusing & unhelpful.

3️⃣ Without giving internal teams clear guidance on how to use them, customer journey maps end up collecting dust in forgotten desktop folders.

✨ But the good news is… if you focus on the right questions, customer journey maps are an incredible tool for identifying high ROI opportunities to strengthen your holistic brand experience.

Access the post on LinkedIn.