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Supriya Prakash Sen shares an article on the issue of consumerism and waste generation within the current capitalist-driven economy; the article also outlines steps that can be taken to improve sustainability. 

Looking at the stock market’s valuation of some of the world’s top brands- (see the below graphic from visualcapitalist.com) already, there is a distinct valuation difference between those brands that are promoting dematerialized (virtual) products and services vis a vis those with physical products. Even for the latter category we believe (and hope) that there will ultimately be a premium for those who curb their propensity for populating the planet with overmuch packaging and waste generation. Those brands that know the true meaning of sustainability and are able to add true value at a price that the consumer can afford, while still accurately reflecting the price of their production (and waste generation), will be the winners of tomorrow. As the world wakes up to the true cost of the industrial model- knowing that you can throw away but there is no ‘away’.

Key points in this article include:

• Digitization
• Disruption
• Demonetization
• Dematerialization
• Democratization

Read the full article, A New Model for Consumerism, on LinkedIn.