A Full Range of Free Incentives Explored

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Robbie Baxter shares the latest post from her Subscription Stories series. In this episode, “Freemium, Free Trial and Free Surprises with Elena Verna of Reforge. When Does It Make Sense to Give It Away, and When Doesn’t It?”

In my work with subscription and membership models, one of the books that influenced me the most was Free: The Future of a Radical Price. Free was written by Chris Anderson, Editor-in-Chief of WIRED Magazine and published in 2009 by Hyperion. That book got me thinking about the role of Free in subscriptions in a more strategic and systemic way. If your business hasn’t analyzed the possible role of free in your business model, whether it’s a free trial, a free sample, or a freemium offering, you’re missing out. The judicious use of Free can be one of the most powerful tools in your subscription pricing toolkit. Our guest, Elena Verna, is a growth enthusiast and pricing expert. She’s been responsible for growth at companies like Miro, SurveyMonkey and Malwarebytes. Now, she’s at Reforge, a membership-based learning community where she teaches monetization. In this conversation, we’re talking about the role of Free, the rise of growth as a discipline and what it means to truly be data-driven.

 

Key points discussed include:

  • What Elena is teaching in her monetization class
  • Intuition versus data and the combination of the two
  • The many uses of ‘free’ within a business model

 

Read the full interview, Freemium, Free Trial and Free Surprises with Elena Verna of Reforge, or listen to the podcast at Robbiekellmanbaxter.com.