David Uriarte explores the limitations and opportunities in the future of travel.
In the travel industry, we are currently living devastating times. During these days, like many others, I try to imagine how the future of travel will be after Covid-19. In this process, analyze the new limits and new opportunities is a common exercise.
In Europe, in the short term, many resort hotels are opening in June or July, with lower occupancies than expected, but probably with a larger “summer” season. City hotels will wake up in September. By 2021 there will be a strong recovery, but still not reaching 2019 levels which I believe will be reached in 2022. Nearby hotels, that can be reached by car, will have a substantial advantage over the hotels you need to reach by plane or boat. The word in travel this year is short: short stay, short distance, and short booking window.
I would clearly separate two moments in time, the short term, that is today, that many calls new normal and the medium term, after the pandemic is gone. It is a fact that the pandemic will go, maybe because of the discovery of a vaccine or because of other reasons.
Points in this article include:
- Effects on the travel industry
- The use of technology
- The long and short term
Read the full article, Future in Travel. Why we call it “new normality” when we mean “transition” on LinkedIn.