Eric Zanin shares a case study on strategic growth for a Global Distribution System that faced technological disruptions.
QUESTION
A Global Distribution System (GDS) company was faced with technological disruptions, resulting in a decrease in transaction fees primarily attributed to disintermediation
The client approached us to gain clarity on market evolutions and explore strategic alternatives to reposition their company
RESULT
Market overview: new competing channels and players, trend within the hospitality market
Business adjacencies (business models, services, and offer) and strategic options
3-year strategic and financial plan including organic growth, acquisitions, and partnership initiatives
APPROACH
Analyses of the implication of technology disruptions on the entire travel value chain and consumer habits
Analyses of the competition’s (incumbent and new players) business models, revenue models, operating models, market shares, revenue, and profit growth
Review of our client’s current capabilities and business positioning
Development of a value space map
Development of strategic options based on the identified value space and the company’s capabilities and assets
Assessment and prioritisation of strategic options
Development of the 3-year detailed vision, business and financial plan, and roadmap
Several workshops with the Executive Board
CLIENT FEEDBACK
“The team has done excellent work. Their approach to analysing the situation made our options clear.”