Channel Management

Independent management consultants specializing in channel management

Umbrex is the fastest, most reliable way to find the right independent management consultant for a project related to channel management Over 90% of our sales consultants are alums of McKinsey, Bain, or BCG. The majority have also solved channel management challenges in industry roles.

How we help clients with channel management

Integrate email, social media, affiliates, and inbound web leads

Develop partnerships for access to new geographies or customer segments

Minimize channel conflict while selling through intermediaries as well as direct

Channel management experience at top firms such as:

Sales and Marketing Operations Director

Vice President, Sales Strategy and Enablement

Trade Marketing & Sales Development Manager

Channel Manager Europe

Global Sales Transformation

Omni-Channel CRM Transformation

Director, Multi-Channel Marketing

Internal Consultant, Global Retail Channel

Head of Channel Management

Senior Manager, Multi-Channel Strategy

Industry examples of channel management projects


Assessed the dealer network in China for a German car manufacturer after the 2008 financial crisis. Developed a contingency plan prioritizing 1,000 dealerships based on their performance and value potential.


For an annuity business unit, secured new distributor relationships with higher profit margins. Attained $250M in incremental sales in the first quarter.


Assessed acquisition channels of a national organization for seniors. Developed go-to-market strategies and proposed new business models for organization’s for-profit subsidiary.


Redesigned a pharmaceutical company’s international channel strategy for the distribution of reference standards and related products. Analyzed distributor performance, customer loyalty, shipping capabilities, reseller performance, and channel potential.


For national children’s clothing store, developed strategy to enter wholesale channel, an estimated $200M opportunity.


For a Fortune 100 technology company, helped design and implement a new regional go-to-market sales channel for small and medium-sized businesses. Initiative activated double digit growth after two slow quarters.

Wine, Beer & Spirits

Designed channel strategy for global portfolio of spirits brands. Analyses supported strategic decisions that led to incremental £250M revenue. 

What clients say

Insights on channel management from our podcast:​


The Membership Economy

Robbie Kellman Baxter


Scalable Sales Teams

Hi Leva

Insights on channel management from our members:

March 7, 2021
How to Become a Champion of Change Thought Leadership

How to Become a Champion of Change

Caroline Taich shares a  post on change and the skills you need...

March 6, 2021
An Informative Infographic on Pricing Thought Leadership

An Informative Infographic on Pricing

Ian Tidswell shares pricing information on creating and capturing value in...

March 5, 2021
Key Steps to Developing the Personal Brand  Thought Leadership

Key Steps to Developing the Personal Brand 

Susan Hamilton Meier was recently interviewed on The Whole Person Podcast...

Useful resources on channel management recommended by our members

  • National Association of Corporate Directors
  • Society for Corporate Governance
  • International Corporate Governance Network
  • Business Roundtable
  • The Handbook of Board Governance: A Comprehensive Guide for Public, Private, and Not-for-Profit Board Members 2nd Edition
  • A Carver Policy Governance Guide, The Policy Governance Model and the Role of the Board Member 2nd Edition
  • Tab Item Content
  • Tab Item Content
  • Tab Item Content
  • Tab Item Content
  • Tab Item Content
  • Tab Item Content
  • Tab Item Content

How to get started


Tell us about your project


Interview candidates

(We’ll provide bios within 48 hours on average)


Select your consultant and start work

Find a channel management consultant

or email us at: