Clients seeking external support for market research initiatives rely on independent management consultants in the Umbrex community. Over 90% of our market research consultants are alums of McKinsey, Bain, or BCG. The majority have also held market research roles in industry.
Design, administer, and analyze consumer & B2B surveys
Interview customers to provide unvarnished view of company vs. competition
Integrate multiple data sources to yield new insights on the competition
For a Fortune 100 CPG company, led the implementation of a 16-country consumer insights process to identify opportunities to increase household share of wallet.
For a Fortune 500 utility company, conducted market research on autonomous vehicles, commercial vehicles, energy storage, and electric vehicle infrastructure.
Completed a market assessment for a credit card company on a new loyalty program concept.
For a $500M pulp and paper company, reorganized consumer insights group to place dedicated resources on category teams. Enhanced the capabilities of the advanced analytics team to better support segmentation, marketing mix, revenue optimization, campaign evaluation, and new product development.
For a leading restaurant chain, informed the food delivery strategy by researching the competitive and 3rd party delivery partner landscape. Recommendation led to the development of a profitable delivery capability.
For a top-five global semiconductor company, conducted market research on next generation CPUs to inform product pipeline strategy. Research included over 50 customer interviews with CTOs, VPs IT, and VPs of Engineering.
For prepaid, postpaid, and mobile broadband products of multiple European mobile operators, led market research that informed portfolio review, customer segmentation analysis, and development of value proposition, marketing, and pricing strategy.
For a Fortune 500 company, researched the alcoholic beverage ready-to-drink market for the U.S., including recent consumer trends, strategies of competing suppliers, and distribution networks. Research informed the state-by-state route-to-market strategy.
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