Market Research

Market Research

Independent management consultants specializing in market research

Clients seeking external support for market research initiatives rely on independent management consultants in the Umbrex community. Over 90% of our market research consultants are alums of McKinsey, Bain, or BCG. The majority have also held market research roles in industry.

How we help clients with market research

Design, administer, and analyze consumer & B2B surveys

Interview customers to provide unvarnished view of company vs. competition

Integrate multiple data sources to yield new insights on the competition

Market research experience at top firms such as:

Manager of Consumer Insights

Digital Strategy & Insights Manager

Assistant Vice President, Shopper Insights

Product Insights & Strategy

Sr. Director Consumer Insights and Analytics

Market Research Director

Senior Vice President - Market Research

Market Research Consultant

Director Global Marketing Research

VP Client Experience

Industry examples of market research projects

Consumer Packaged Goods

For a Fortune 100 CPG company, led the implementation of a 16-country consumer insights process to identify opportunities to increase household share of wallet.

Energy

For a Fortune 500 utility company, conducted market research on autonomous vehicles, commercial vehicles, energy storage, and electric vehicle infrastructure.

Financial Services

Completed a market assessment for a credit card company on a new loyalty program concept.

Pulp and Paper

For a $500M pulp and paper company, reorganized consumer insights group to place dedicated resources on category teams. Enhanced the capabilities of the advanced analytics team to better support segmentation, marketing mix, revenue optimization, campaign evaluation, and new product development.

Restaurants

For a leading restaurant chain, informed the food delivery strategy by researching the competitive and 3rd party delivery partner landscape. Recommendation led to the development of a profitable delivery capability.

Technology

For a top-five global semiconductor company, conducted market research on next generation CPUs to inform product pipeline strategy. Research included over 50 customer interviews with CTOs, VPs IT, and VPs of Engineering.

Telecommunications

For prepaid, postpaid, and mobile broadband products of multiple European mobile operators, led market research that informed portfolio review, customer segmentation analysis, and development of value proposition, marketing, and pricing strategy.

Wine, Beer & Spirits

For a Fortune 500 company, researched the alcoholic beverage ready-to-drink market for the U.S., including recent consumer trends, strategies of competing suppliers, and distribution networks. Research informed the state-by-state route-to-market strategy.

What clients say

Insights on market research from our podcast:​

Episode
34

Customer Intercept Interviews

Lisa Overton

Episode
43

Market Research

John Dranow

Episode
198

Customer Insights

Rima Nair

Episode
296

B2B Surveys

Eli Diament

Insights on market research from our members:

March 7, 2021
Caroline R Taich Thought Leadership

How to Become a Champion of Change

Caroline Taich shares a  post on change and the skills you need...

March 6, 2021
Ian Tidswell Thought Leadership

An Informative Infographic on Pricing

Ian Tidswell shares pricing information on creating and capturing value in...

March 5, 2021
Susan Meier Thought Leadership

Key Steps to Developing the Personal Brand 

Susan Hamilton Meier was recently interviewed on The Whole Person Podcast...

Useful resources on market research recommended by our members

  • National Association of Corporate Directors
  • Society for Corporate Governance
  • International Corporate Governance Network
  • Business Roundtable

How to get started

1

Tell us about your project

2

Interview candidates

(We’ll provide bios within 48 hours on average)

3

Select your consultant and start work

Find a market research consultant

or email us at: inquiry@umbrex.com