Umbrex is the fastest, most reliable way to find the right independent management consultant for a branding project. Over 90% of our branding consultants are alums of McKinsey, Bain, or BCG. The majority also have brand management experience in industry roles.
Design the differentiated identity, personality, experience, and core promise
Design the structure of brands within the organization
Oversee bundle of activities that establish and then fulfill customer expectations
React to evolving marketplace by updating identity, products, and expectations
For a Fortune 500 CPG company, defined a new 3-year global brand strategy for its personal care portfolio. Eliminated 2 brands and focused all future efforts against two core personal care device brands.
Responsible for the entertertainment and culture brand marketing for a Fortune 100 CPG company. Initiatives included sports events, Twitter, music, and artist collaborations with Beyonce, Katy Perry, and Blake Shelton.
For a Fortune 500 CPG company, defined a new 3-year global brand strategy for its personal care portfolio. Eliminated two brands and focused all future efforts against two core personal care device brands.
Allocated $100M across 20 brand marketing campaigns for a financial services client in traditional (broadcast & cable TV, radio, print) and digital (desktop, mobile) channels.
Developed and ran a cable company’s overall brand marketing strategy with a budget of $50 million. Confirmed new sports partnerships with the NFL, NBA, and NHL.
For a $10B spirits company, revamped brand marketing strategy including digital marketing, consumer insights, new product innovation, consumer journey mapping, content marketing, and influencer marketing.
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