Branding

Independent management consultants specializing in branding

Umbrex is the fastest, most reliable way to find the right independent management consultant for a branding project. Over 90% of our branding consultants are alums of McKinsey, Bain, or BCG. The majority also have brand management experience in industry roles.

How we help clients with branding

Design the differentiated identity, personality, experience, and core promise

Design the structure of brands within the organization

Oversee bundle of activities that establish and then fulfill customer expectations

React to evolving marketplace by updating identity, products, and expectations

Branding experience at top firms such as:

Senior Brand Manager

Senior Associate Brand Manager

Director, Brand Management & Marketing

Director of Brands

Vice President Brand Management

Brand Manager, Beverages

Brand Management and Advertising

Director, Marketing Research Cola Brands

Brand Management

Director of Operations, Lean, and Strategy

Industry examples of branding projects

Media & Entertainment

For a Fortune 500 CPG company, defined a new 3-year global brand strategy for its personal care portfolio. Eliminated 2 brands and focused all future efforts against two core personal care device brands.

Consumer Packaged Goods

Responsible for the entertertainment and culture brand marketing for a Fortune 100 CPG company. Initiatives included sports events, Twitter, music, and artist collaborations with Beyonce, Katy Perry, and Blake Shelton.

Cosmetics & Personal Care

For a Fortune 500 CPG company, defined a new 3-year global brand strategy for its personal care portfolio. Eliminated two brands and focused all future efforts against two core personal care device brands.

Financial Services

Allocated $100M across 20 brand marketing campaigns for a financial services client in traditional (broadcast & cable TV, radio, print) and digital (desktop, mobile) channels.

Telecommunications

Developed and ran a cable company’s overall brand marketing strategy with a budget of $50 million. Confirmed new sports partnerships with the NFL, NBA, and NHL.

Wine, Beer & Spirits

For a $10B spirits company, revamped brand marketing strategy including digital marketing, consumer insights, new product innovation, consumer journey mapping, content marketing, and influencer marketing. 

What clients say

Insights on branding from our podcast:​

Episode
3

Brand Identity Strategy

Susan Hamilton

Episode
141

Building Brands

Robin Albin

lilly-minkove-mckinsey-alum-washington-dc

Episode
4

Luxury Retail

Lilly Minkove

Episode
381

Launching a Brand

Surbhee Grover

Insights on branding from our members:

March 7, 2021
Caroline R Taich Thought Leadership

How to Become a Champion of Change

Caroline Taich shares a  post on change and the skills you need...

March 6, 2021
Ian Tidswell Thought Leadership

An Informative Infographic on Pricing

Ian Tidswell shares pricing information on creating and capturing value in...

March 5, 2021
Susan Meier Thought Leadership

Key Steps to Developing the Personal Brand 

Susan Hamilton Meier was recently interviewed on The Whole Person Podcast...

Useful resources on branding recommended by our members

  • National Association of Corporate Directors
  • Society for Corporate Governance
  • International Corporate Governance Network
  • Business Roundtable

How to get started

1

Tell us about your project

2

Interview candidates

(We’ll provide bios within 48 hours on average)

3

Select your consultant and start work

Find a branding consultant

or email us at: inquiry@umbrex.com