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Wine, Beer, and Spirits

Wine, Beer, and Spirits

Independent consultants specializing in the wine, beer, and spirits industries

Umbrex connects our clients to independent management consultants with deep experience in the wine, beer, and spirits industries. Over 90% of our consultants are alums of McKinsey, Bain, or BCG. The majority also have experience in industry roles.

Examples of how we help wine, beer, and spirits clients

Identified growth opportunities in the light beer segment of the Colombian beer market. Grew company’s sales in this segment by a factor of three over a period of five years.

For a Fortune 500 spirits company, led acquistions and partnerships outside of the US. Deals included acquisition of a UK wholesaler, acquisition of an Irish wholesaler, and divestiture of a French vineyard.

For a $3B spirits company, improved operating profit in South America by appointing more effective distributors, growing volume and reducing operating expenses.

Led end-to-end supply chain transformation for a leading multinational drink and brewing company across 200 plants and 500 distribution sites. Delivered $1B in savings.

For a $10B spirits company, revamped brand marketing strategy including digital marketing, consumer insights, new product innovation, consumer journey mapping, content marketing, and influencer marketing.

For a Fortune 500 company, researched the alcoholic beverage ready-to-drink market for the U.S., including recent consumer trends, strategies of competing suppliers, distribution networks. Research informed the state-by-state route-to-market strategy.

Launched 18 new products and line extensions for a global spirits company and delivered $65M+ in incremental sales.

For a $1.5B luxury spirits company, expanded distribution in the US and launched in 7 new export markets. For each market, established route to market, volume, pricing, investment, target outlets, and promotions.

Wine, beer, and spirits experience at top firms such as:

Director Global Supply & Operations Integration

General Manager, Central & South America

Business Development Director

VP, International Corporate Development


Strategic Planning Director

Head of Corporate Strategy and Analytics

Vice President Marketing

CMO & SVP Remy Cointreau Americas

Strategic Planning Director

What clients say

Insights on the wine, beer, and spirits from our podcast:​

Insights on the Wine, Beer, and Spirits industry from our members:

Useful resources on the Wine, Beer, and Spirits industry recommended by our members

  • National Association of Corporate Directors
  • Society for Corporate Governance
  • International Corporate Governance Network
  • Business Roundtable
  • The Handbook of Board Governance: A Comprehensive Guide for Public, Private, and Not-for-Profit Board Members 2nd Edition
  • A Carver Policy Governance Guide, The Policy Governance Model and the Role of the Board Member 2nd Edition
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