Pricing is always an important topic for companies, but in these days of high inflation and disrupted supply chains, it’s become critical. Yet many companies are struggling, not having had to flex their pricing increase muscles for a few years. In this interactive session, we’ll discuss when and how to increase prices, how to build in flexibility to adjust prices when necessary, and how behavioral psychology can help increase price acceptance.
Ian Tidswell focuses on helping companies (from startup to global leaders) improve their pricing performance through coaching, training, mentoring, and consulting. With almost 20 years focused on B2B pricing, his range of experience across all aspects of pricing across multiple industries enables him to help clients to quickly make sustainable improves in their pricing outcomes based on proven methods. Ian holds a PhD in Physics from Harvard University, is an alumnus of McKinsey & Company, and calls Basel, Switzerland his home.