In this session, change expert Edwina Pike will share brain hacks based on cognitive biases for taking the friction out of your client work. You will leave with strategies that lead your clients to feel a greater sense of ownership of project direction, better supported by you, and more open to your suggestions.
Edwina (Ed) is passionate about shifting mindsets and beliefs, the hard-to-do stuff. She is the innovator behind Irrational Change, an interdisciplinary approach to transforming organization by helping humans make different choices. A change practitioner for over three decades, Ed believes in working smarter not harder and shares practical advice and brain hacks. She is unafraid to challenge the status quo and her daily cartoons demystifying complex change theories have a cult following.