Set Your Fishing Line

Your Fishing Line is a short statement that describes who you serve (CEOs, business founders, accountants) and the types of industries, as well as the problems they’re trying to solve. The term “Fishing Line” was created by David A. Fields.

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Name Your Firm

Your firm name should show the type of impact you have — what you do.  Ensure your business name is memorable and that the website domain name is available. 

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Establish Your Vacation Policy

Planning your vacation in advance is a great way to ensure you make time for your family as your business grows. If you’re single, you may want to take time off at the end of the project. But for those with a family, it’s a good idea to plan your vacation up to six months […]

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Managing Your Time

Managing your time comes down to tools and discipline. Track client work, skills development, client development and more — daily, weekly and monthly.

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Identify the Problem

Once you have identified your target clients, ask yourself, “What problems will my clients be happy to pay me to solve?” Identify problems that are pervasive, urgent, expensive if not solved, and a match for your skills. Be alert for problems that clients have in the past paid a third party to solve. This episode […]

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Assess Your Core Network

To prioritize your business development efforts, identify and categorize your core network on two dimensions: each person’s influence and the strength of your relationship. This video draws on a framework developed by David A. Fields.

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Set Intentions and Goals

Writing down your intentions and goals helps you get clarity on the reason why you are setting up your own consulting practice. What do you hope to accomplish?

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