Bill Hauschen has 15+ years of marketing and strategy experience, with a focus on how to use data to drive better marketing decision-making and performance. Bill started his career with McKinsey & Company, where he left as an Engagement Manager. He worked with clients in numerous industries, with a particular focus on retail and marketing engagements. After McKinsey, Bill spent 2.5 years at Target Corporation where he led a Marketing Business Intelligence team and created and led a Lifecycle Marketing team focused on DTC performance marketing campaigns.
Most recently, Bill spent 6.5 years at Best Buy, in a variety of leadership roles. At Best Buy Bill led teams ranging in size from 2 to 25 and worked across the organization in Marketing, Strategy, E-commerce, Innovation and Data and Analytics roles, most recently as the Senior Director of Marketing Data and Analytics. Bill has also taught Strategy and Marketing Research courses for the MBA programs at Hamline University and the University of Minnesota’s Carlson School of Management.
Umbrex independent consultants are available where you need them – in all major markets and every global region.
